Hey brah! ‘Sup, brah. You like karate-chopping bricks? Dropping the mic on purpose? Crushing your boss’s NCAA bracket? Puking at your sister’s wedding? Have we got the car for you: the 2015 Acura TLX! No, for real, brah.
Acura unveiled their new marketing campaign for the sedan that replaces the TL and TSX, and it doesn’t mince words: The Official Vehicle of Everything Thrilling. Everything Thrilling, you guys. The Acura TLX.
The ads are tied in to the NCAA tournament and will air on ESPN and on non-Deadspin website Bleacher Report, so it’s fairly obvious who this car is aimed at: young men who aren’t pussies. The ads call it “The official vehicle of destroying your boss’s bracket” and compare the thrill of driving the TLX to “staring into a wolf’s eyes.”
And here’s what they’ve been saying on The Twitter:
You know what? While I have been a pretty harsh critic of the 2015 TLX so far because of its nap-inducing design and its adherence to the same formula that has left Acura struggling for sedan sales, I’m a fan of this camapign.
No, really! I’m a fan. I think it’s clever and ridiculous and funny, and maybe even a little self-deprecating in a fun way, considering how boring the brand has become. Good for Acura for trying something different, right? I think it’s in the same vein as the Seinfeld-aided Acura MDX campaign from last year, and I found those spots to be generally hilarious.
I just hope for Acura’s sake that the TLX can live up to the crazy, mic-dropping, wolf-baiting, fish-grabbing standards established by their marketing department. Everyone wants to see Acura make truly thrilling cars. Maybe this will be it.
Add your own thrilling Acura TLX taglines in the comments!