Acura lauds MDX as top-selling luxury SUV ever – USA TODAY

Posted: Friday, July 11, 2014

Honda’s Acura luxury division on Friday celebrated an important milestone: It says its MDX has become the best-selling three-row luxury SUV of all time.

Acura says it has sold 692,710 MDXs since it launched in 2002, more than any rival.

“It’s a success in the marketplace,” says Mike Accavitti, general manager of the Acura division. “It’s the all-time best-selling three-row SUV.”

And the latest version, new a year ago, keeps chugging along. While overall Acura sales sank 18.6% last month from a year ago, the MDX was up 27.7% for the month, according to Autodata. Over the first six months of 2014, the model is up 68.4%.

Accavitti clicks off MDX attributes: luxury, styling, cargo-carrying ability, features and other good things that just about every automaker claims as well.

But MDX, he says, has an ace-in-the-footwell: its not-too-big, not-too-small size.

“It finds itself in the sweet spot of size,” Accavitti says. There is a “compactness of it,” with seven-passenger capacity yet “not this behemoth you’re trying to maneuver in a city. That’s one of the secret sauces.”

Okay, so MDX is a hit. How is Accavitti going to relay the same success to his struggling Acura overall.

His next launch is the 2015 TLX, the new model that replaces both the brand’s TL midsize luxury car and compact TSX sport sedan in the Acura lineup.

Accavitti believes will do for the car side of the business what MDX did for crossover SUVs. How? By following the same formula.

“It’s going to be in the sweet spot of size,” Accavitti promises.


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