Alfa Romeo roars back to US at these 82 dealers – USA TODAY

Posted: Tuesday, June 10, 2014

Fiat Chrysler Automobiles took a big step Tuesday in bringing back a famous premium car brand to the U.S. by naming the first 82 dealers that will have Alfa Romeo franchises.

Remember Alfa? It will forever be etched in the American boomer psyche as the car that Dustin Hoffman drove in The Graduate. Now, with the brand’s triumphant return, the Alfa will again be found in 33 states — to start. They will be selling the sexy and expensive Italian sports car, Alfa Romeo 4C.

Warm and affluent California, Texas and Florida will have the most Alfa dealerships. Hawaii and Alaska are both shut out. The Dakotas may be going through an oil boom, but either state, North or South, will have an Alfa dealership. Officials of Fiat Chrysler, the new company that encompasses Chrysler Group in the U.S., are careful to indicate more dealers could come as the brand matures. In addition to the 82. the company designated four in Canada.

They say the dealer network could blossom to 300.

“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, vice president of network development for Chrysler Group. “Each Alfa Romeo dealer will have a unique staff dedicated to the brand’s premium market clientele.”

As a condition of becoming an Alfa dealer, the staff selling the car will have to go through a training program.

FIAT of Huntsville, dba Alfa Romeo of Huntsville, Huntsville, Ala.




  • FIAT of Burlingame, dba Alfa Romeo of Burlingame, Burlingame, Calif.
  • FIAT of Bakersfield, dba Alfa Romeo of Bakersfield, Bakersfield, Calif.
  • McKevitt FIAT, dba McKevitt Alfa Romeo, Berkeley, Calif.
  • Premier FIAT of Fremont, dba Premier Alfa Romeo of Fremont, Newark, Calif.
  • Orange Coast FIAT, dba Orange Coast Alfa Romeo, Costa Mesa, Calif.
  • Santa Monica FIAT, dba Santa Monica Alfa Romeo, Santa Monica, Calif.
  • FIAT of Los Angeles, dba Alfa Romeo of Los Angeles, Los Angeles, Calif.
  • Kearny Mesa FIAT, dba Kearny Mesa Alfa Romeo, San Diego, Calif.
  • Walter’s FIAT, dba Walter’s Alfa Romeo, Riverside, Calif.
  • Mossy FIAT, dba Mossy Alfa Romeo, National City, Calif.
  • FIAT of San Francisco (San Francisco Motors), dba Alfa Romeo of San Francisco, San Francisco, Calif.
  • Maserati of Walnut Creek, dba Alfa Romeo of Walnut Creek, Walnut Creek, Calif.

AutoNation FIAT North Denver, dba AutoNation Alfa Romeo North Denver, Northglenn, Colo.

FIAT of Fairfield County, dba Alfa Romeo of Fairfield County, Stamford, Conn.


  • Rick Case FIAT, dba Rick Case Alfa Romeo, Davie, Fla.
  • FIAT of North Miami, dba Alfa Romeo of North Miami, North Miami, Fla.
  • FIAT of Melbourne, dba Alfa Romeo of Melbourne, Melbourne, Fla.
  • FIAT of Pensacola, dba Alfa Romeo of Pensacola, Pensacola, Fla.
  • Sunset FIAT of Sarasota, dba Sunset Alfa Romeo of Sarasota, Sarasota, Fla.
  • FIAT of Winter Haven, dba Alfa Romeo of Winter Haven, Winter Haven, Fla.
  • FIAT of Orange Park, dba Alfa Romeo of Orange Park, Jacksonville, Fla.
  • Greenway FIAT of East Orlando, dba Greenway Alfa Romeo of East Orlando, East Orlando, Fla.
  • Fields FIAT, dba Fields Alfa Romeo, Orlando, Fla.

FIAT of Savannah, dba Alfa Romeo of Savannah, Savannah, Ga.





Jake Sweeney FIAT, dba Jake Sweeney Alfa Romeo, Florence, Ky.

Landers FIAT, dba Landers Alfa Romeo, Shreveport, La.



  • Suburban FIAT, dba Suburban Alfa Romeo, Ann Arbor, Mich.
  • Fox FIAT, dba Fox Alfa Romeo, Traverse City, Mich.
  • Golling FIAT, dba Golling Alfa Romeo, Bloomfield Hills, Mich.
  • FIAT of Lakeside, dba Alfa Romeo of Lakeside, Macomb, Mich.
  • Zeigler FIAT of Grandville, dba Zeigler Alfa Romeo of Grandville, Grandville, Mich.

FIAT of Bloomington, dba Alfa Romeo of Bloomington, Bloomington, Minn.

Northtowne FIAT of Kansas City, dba Northtowne Alfa Romeo of Kansas City, Kansas City, Mo.

North Carolina
Hendrick FIAT of Cary, dba Hendrick Alfa Romeo of Cary, Cary, N.C.

FIAT of Omaha, dba Alfa Romeo of Omaha, Omaha, Neb.

New Jersey


New York

FIAT of Larchmont, dba Alfa Romeo of Larchmont, Larchmont, N.Y.


  • Bob & Chuck Eddy FIAT, dba Bob & Chuck Eddy Alfa Romeo, Youngstown, Ohio
  • Yark FIAT, dba Yark Alfa Romeo, Toledo, Ohio
  • Bob-Boyd FIAT, dba Bob-Boyd Alfa Romeo, Columbus, Ohio
  • Bob Ross FIAT, dba Bob Ross Alfa Romeo, Centerville, Ohio


FIAT of Edmond, dba Alfa Romeo of Edmond, Edmond, Okla.

Baierl FIAT, dba Baierl Alfa Romeo, Wexford, Pa.

South Carolina
Benson FIAT, dba Benson Alfa Romeo, Greer, S.C.

Harper FIAT, dba Harper Alfa Romeo, Knoxville, Tenn.


  • FIAT of Austin, dba Alfa Romeo of Austin, Austin, Texas
  • Holt FIAT of Fort Worth, dba Holt Alfa Romeo of Fort Worth, Fort Worth, Texas
  • Northside FIAT, dba Northside Alfa Romeo, Spring, Texas
  • Randall Noe FIAT, dba Randall Noe Alfa Romeo, Tyler, Texas
  • Allen Samuels FIAT, dba Allen Samuels Alfa Romeo, Waco, Texas
  • FIAT of Corpus Christi, dba Alfa Romeo of Corpus Christi, Corpus Christi, Texas
  • Helfman FIAT, dba Helfman Alfa Romeo, Houston, Texas
  • Brown FIAT, dba Brown Alfa Romeo, Laredo, Texas
  • FIAT of McKinney, dba Alfa Romeo of McKinney, McKinney, Texas
  • Cavender FIAT, dba Cavender Alfa Romeo, Selma, Texas


  • Safford FIAT of Tysons Corner, dba Safford Alfa Romeo of Tysons Corner, Vienna, Va.
  • Safford FIAT of Fredericksburg, dba Safford Alfa Romeo of Fredericksburg, Fredericksburg, Va.
  • FIAT of Alexandria, dba Alfa Romeo of Alexandria, Alexandria, Va.
  • Pomoco FIAT of Newport News, dba Pomoco Alfa Romeo of Newport News, Newport News, Va.


Berlin City FIAT, dba Berlin City Alfa Romeo, Williston, Vt.



Bergstrom Maserati, dba Bergstrom Alfa Romeo, Appleton, Wis.

West Virginia


  • FIAT of Vancouver, dba Alfa Romeo of Vancouver, Vancouver, B.C.
  • Maranello FIAT, dba Maranello Alfa Romeo, Vaughan, Ont.
  • LaSalle FIAT, dba LaSalle Alfa Romeo, LaSalle, Quebec
  • JD FIAT, dba JD Alfa Romeo, Boischatel, Quebec


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