AMAZON is branching out with plans to sell some of its largest and most expensive products yet: cars.
Reports suggest the company will start selling vehicles on the UK website, before rolling out to other countries if the trial is successful.
While Amazon hasn’t confirmed or denied the reports, details of the launch have been leaked by a trade magazine in Germany.
Automobilwoche claims the e-commerce platform wants to start selling cars in Europe, and has already started to recruit industry experts, including specialist Christoph Moeller, who confirmed to the publication that Amazon has also started hiring car sales staff.
He said that Amazon plans to run the business out of Luxembourg and is looking at the UK as its probable pilot market.
Amazon has already trialled selling cars – in Italy last year, where it partnered with Fiat Chrysler to sell the Fiat 500 and the Panda on its Italian website.
But reports say the company is looking to go further after signing distribution deals with German manufacturers.
According to Auto Express, customers could spec and order their car via Amazon and the car would then be delivered to a nearby dealer.
David Jinks, head of consumer research at e-commerce delivery firm Parcelhero, said: “From books to consumer electronics, Amazon has completely transformed the market wherever and whatever it has launched.
“Amazon is looking at every branch of retail.
“There is small wonder that it is now looking at car sales.”
He added: “Amazon is already actively making loans to its marketplace traders: it may be able to offer attractive loans on new cars in the future to its Prime Members, for example.
“Amazon is also likely to offer long term lease cars.”
David added that the UK was the most likely place to launch as Amazon launches many of its ideas in the UK before the US and internationally.
An Amazon spokesperson told The Sun Online: “We don’t comment on rumour or speculation.”
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