Aston Martin is the next automaker to electrify everything – The Verge

Posted: Wednesday, August 30, 2017

With countries starting to give the non-electric car an end date, some automakers are starting to do the same.

British sports car firm Aston Martin will go completely hybrid by 2025, its CEO Andy Palmer told Financial Times on Tuesday. His statement comes about a month after the United Kingdom announced it would ban sales of gasoline and diesel cars in 2040 and nearly two months after the French government said it would do the same.

Palmer says Aston Martin will develop its own technology for its electrified vehicles, from electric cells purchased somewhere other than the United Kingdom. Making just a few thousand high-end cars a year and recovering from steep losses following its sale from Ford a decade ago, Aston Martin is also trying to break out from the Ferraris and Porsches of the world.

Reports continue to persist the company’s upcoming DBX crossover vehicle will be a gas-electric hybrid, while Aston Martin has already announced the all-electric RapidE would be made from 2019 – although the scale of that project was reduced in June when troubled Chinese partner LeEco backed out of the deal.

After UK government officials announced the electric car mandate in July, Palmer told UK-based Autocar the ban’s timing was “the worst possible,” and that it would have a devastating impact to those working to build engines or even at fuel stations.

Aston Martin is not alone in making a bold statement towards the adoption of electrification. In July, Volvo said it would introduce only new electrified cars from 2019 and add three fully electric models by 2021.

Both of those automakers combined, however, produce just around half a million cars per year, so it’s still going to take the likes of a General Motors or Volkswagen or even BMW saying they’re phasing out gasoline or diesel-only to have a tremendous impact on the types of new cars that will be sold in the near future.

But with the UK and France already announcing actions, and several other countries and major cities considering similar plans, more moves like those by Aston Martin and Volvo will be less and less shocking.


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