Aston Martin launch new extreme high-performance brand at Geneva Motor Show – The Sun

Posted: Wednesday, March 08, 2017

LUXURY car company Aston Martin have launched a new high-performance brand at this year’s Geneva Motor Show.

Dubbed the Aston Martin Racing, or AMR range, the new portfolio saw the British manufacturer unveil two new concepts that will make it to the production line in the near future.

Aston Martin's newt AMR range

Aston Martin’s newt AMR range

The Aston Martin Rapide AMR and the Vantage AMR Pro turned heads in Switzerland for their exceptional overall styling, with a new AMR badge set to feature across the range in the near future.

The new line will have two distinct vehicle types under the new badge.

ARM cars promise to boast visual upgrades and small changes to parts, while AMR Pro vehicles will be heavily geared towards track driving, and will come direct from Aston Martin’s ‘Q’ division.

As the first concept to the more conservative of the two models, the Rapide AMR demonstrates how the road-going rides will fare.

Featuring a 6L V12 engine, this Rapide will run off a larger quad-exit exhaust, giving it a top speed of a blistering 210mph.

Added to the body is a carbon-fibre front-splitter and rear lip spoiler, while 21-inch alloy wheels are stock standard.

The interior also features carbon-fibre sport seats, centre console and door casings to lighten the load.

The Vantage Pro, on the other hand, is a little less on the relaxed side.

Strictly a track-only vehicle, the Vantage is built with race-spec parts, boasting a 4.7L V8 engine, transmission mounts, fully adjustable suspension and 19-inch centre locking wheels.

Plenty of exterior upgrades are coupled with a carbon-fibre rich interior, fitted with Alcantara upholstery and a bespoke roll cage.

Aston Martin’s President and Chief Executive Officer, Dr. Andy Palmer, said both the Rapide AMR and Vantage AMR Pro concepts are set for production, however noted that both models will have a limited series number, with just seven of the Vantage Pro’s to be made.

Both cars feature a largely carbon-fibre interior

Both cars feature a largely carbon-fibre interior

“As passionate enthusiasts of Aston Martin’s competition pedigree, AMR is something we have wanted to bring to fruition for some time,” he said.

“Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models.

“With the AMR brand we have the perfect platform to deliver both.

“As proof of that intent I’m incredibly excited to announce that we will be putting both the Vantage AMR Pro and Rapide AMR into production: the Vantage in an extremely limited series of no more than seven cars; the Rapide as a run of only 210 cars.

“They are the start of something very exciting – a programme that will eventually see an AMR version of every model in the Aston Martin range.”

Aston Martin presents the AM RB 001 at the 2017 Geneva Motor Show


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