Source: Aston Martin
The Aston Martin Rapide is an incredible vehicle. It’s arguably one of the most impressive sedans in the world, up there with the Mercedes S65 AMG, the Porsche Panamera Turbo S, and the finest Bentleys and Rolls Royces. Its two rear doors were added without compromising the integrity of its looks or shape; it’s literally an Aston for the whole family. It has a creamy V12 producing over 550 horsepower, but its velvety demeanor takes precedent over all-out track performance.
It’s every inch an Aston. But it’s aging, and the British marque has big plans for revitalizing the Rapide nameplate — it wants to take a page from Tesla’s playbook, and make an electric model that’s capable of 800 horsepower and is focused more intently on the track and less about dropping the kids off at prep school.
In its latest iteration, the Tesla Model S — known as the P90D — produces 762 horsepower and is reportedly capable of blitzing 60 in 2.8 seconds. While most Teslas will exchange hands for under $150,000, Aston Martin is obviously being as Aston as possible and will likely be charging $200,000 to $250,000 per unit when its electric Rapide arrives, theoretically in two years.
“If you want to keep making [V12] engines, then you’ve got to do something at the opposite end of the spectrum,” said Aston Martin CEO Andy Palmer when speaking with Automotive News. “What Tesla clearly shows you is we haven’t hit the ceiling in terms of price. But I think it’s hard, though not impossible, for them as a relatively new brand to keep pushing up and to go into that super premier area,” he added.