Audi prices A3 diesel, convertible, S3 due this summer – USA TODAY
Audi today hung price tags on more variants of its brand-by-itself A3 lineup, the first versions of which went on sale in April.
Bringing the small A3 back to the U.S. is Audi’s way to play in the low-end-luxury market, best exemplified by the Mercedes-Benz CLA, which starts at about $31,000.
High-end automakers have watched mainstream makers add more and more features and move prices higher and higher, and now luxury makers think they can pick off some of those buyers with a sales pitch of, approximately: “Hey, for the same price you can get a (fill in the blank)”
Additions to the A3 lineup are:
•A3 2-liter TDI (diesel) sedan with front-wheel drive and Audi’s S tronic six-speed automatic transmission, $33,495 including shipping.
•S3 high-performance sedan with 2-liter turbocharged four-cylinder gasoline engine, S tronic, quattro all-wheel drive. $41,995.
•A3 Cabriolet (convertible) with FWD, 1.8-liter four-cylinder turbo and S tronic: $36,525,
•A3 Cabriolet with 2-liter turbo, S tronic and quattro, $39,525.
The extended roll-out gives Audi an opportunity to keep the A3 lineup on buyers’ minds via extended marketing.
But that stretched marketing can be more expensive, and some buyers might get impatient waiting for the version they want, and buy something else instead.
Models on sale since April are the A3 sedan with 1.8-liter and 2-liter gasoline engines.
After the simmer’s launches, the next will be the Sportback. The e-tron plug-in gas-electric hybrid version is due next spring. The TDI diesel model is planned for the following summer, or about one year from now.
The Sportback is the A3 that looks most like the small hatchback wagon A3 that’s been the only A3 sold in the U.S. It was discontinued after the 2013 model.