Auto recalls last year break annual record set in 2014 – CNBC

Posted: Friday, January 22, 2016

The government has said there likely will be more Takata recalls in the future.

NHTSA Administrator Mark Rosekind, in remarks prepared for a speech Thursday at the Washington Auto Show, said the agency has worked to spot defects faster. “But identifying defects is not enough; we have to make sure they get fixed,” he said.

In the speech, Rosekind announced a digital advertising campaign urging people to keep their families safe by getting recall repairs done. The yearlong campaign called “Safe Cars Save Lives” promotes use of NHTSA’s search engine that allows drivers to enter their car’s vehicle identification number to find out if any recalls repairs haven’t been made.

“The campaign makes a simple point: Taking action on a safety recall keeps you and the people you love safe,” Rosekind said.

On average, automakers fix 75 percent of cars covered by a recall in 18 months, but that means a quarter go unrepaired.

Rosekind’s agency also announced it’s working on regulations that could add text messages, email and social media to the current method of notifying owners of recalled cars and trucks by mail. The agency is seeking public input on what methods would work best.

The moves come just a week after two announcements in Detroit about speeding up adoption of autonomous cars and reaching an agreement with automakers to work together on boosting safety efforts.

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