Take-Two Boss Looks to Keep ‘Grand Theft Auto’ Fresh – Wall Street Journal

Posted: Wednesday, June 10, 2015

In the $100 billion videogame industry, games don’t get much bigger than “Grand Theft Auto,” the blockbuster action-adventure series from Take-Two Interactive Software Inc.

The fifth installment of the crime-drama franchise generated more than $1 billion in sales in its first three days of release in 2013. By comparison, it took the 2012 Hollywood blockbuster “The Avengers” three weeks to reach that box-office milestone.

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