This car might look insane, but it’s actually a sign that Rolls-Royce is working on something even more insane: an SUV.

Is it the latest example of Hollywood excess? Some hot rodder’s bizarre fantasy?

It’s neither. That jacked-up, bewinged Rolls-Royce you see in the photo above is actually a rolling testbed for something that is arguably even wackier: the first-ever Rolls-Royce SUV.

That’s an official Rolls-Royce photo. Is it proof Rolls has gone off the deep end?

Yes, Rolls-Royce is developing an SUV

Luxury SUVs are nothing new, of course, and it’s not news that the segment has been booming in the last few years. Premium brands such as Porsche and BMW BMW BAYERISCHE MOTOREN WERKE AG


have profited greatly from “crossover” SUVs that combine some off-road capability with car-like handling.