BMW Offers Customers a Stake in Carshare Venture – Wall Street Journal

Posted: Wednesday, June 24, 2015

BERLIN—BMW AG is taking steps to link its car customers to the sharing-economy, offering owners of its latest Mini a chance to place their vehicles in the auto maker’s global DriveNow car-sharing service.

Customers who buy BMW’s new Mini Clubman, which the German auto giant launched on Wednesday in Berlin, can rent their vehicles via car-sharing service DriveNow. The option could help them earn money from car-sharing fees when their…

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