BMW Plays Catch-Up in China – Wall Street Journal

Posted: Thursday, November 20, 2014

In China, the world’s largest producer of luxury cars is finding that catching up is hard to do.

BMW AG has spent €2 billion ($2.51 billion) over the past five years to rev up production and widen its distribution network to compete in what is expected to become the No. 1 luxury-car market in the coming years. The global No. 2 seller of luxury cars, Volkswagen AG’s Audi, has long been China’s most popular premium car.

Experts…

Comments

Write a Reply or Comment:

Your email address will not be published.*