Ferrari 250 GTO could sell for $70 million at Monterey Car Week – Los Angeles Times

Posted: Thursday, August 14, 2014

The pale gray machine, its chassis stamped 3851GT, rolled off an assembly line in Maranello, Italy, on Sept. 11, 1962.

Its first four owners abused it, thrashing through the skinny, pock-marked road courses of Europe. One of its first race drivers was killed in it. Another flipped it into a forest. After the reconstructions, its value dropped from about $12,000 to $4,000 in three years.

Its engine has been overhauled at least twice, and another owner slapped on homemade parts, including a small rear wing and modified air scoops. The aftermarket alternator “looks rough,” a pre-sale inspector noted recently.

The price? Maybe $70 million, if the billionaire bidders get frisky.

And they often do during Monterey Car Week, which culminates Sunday with the Pebble Beach Concours d’Elegance. Here, the world’s wealthiest car fiends swarm over a dwindling supply of collectibles.

The 3851GT, now painted brilliant red, is the 19th of just 39 Ferrari 250 GTOs, built at the end of an era when the fastest road cars did double duty on professional racing circuits. Racing technology thereafter radicalized to the point where automakers could no longer build cars that served road and track. Other GTO owners include Ralph Lauren, Pink Floyd drummer Nick Mason and Wal-Mart heir Rob Walton.

Classic car experts are predicting that the 3851GT sale could more than double the previous record price paid at an auto auction, nearly $30 million. (The record-setting car, a Mercedes W196 race car, sold last year at a Bonhams auction in England.) And two more Ferraris on the block this week — a 1964 275 GTB/C Speciale and a “Tre Posti” Ferrari 365 P Berlinetta Speciale — also have a shot at breaking the record.

Such eye-watering sums signal a broad and rapid run-up in classic car prices, especially at the top end. Collector car experts shy away from the term “bubble,” but suffice it to say it’s a good time to sell an old Ferrari.

Values of collectible Ferraris shot up 62% in 2013 alone, according to the Historic Automobile Group International, or HAGI, a London-based investment research company that specializes in tracking classic car values. The value of all high-end collector cars jumped 47%.

Indeed, the amount from just the top 10 sellers in Monterey this week could eclipse the total take from hundreds of cars sold during the same event in 2011, classic car experts said. The haves and have-mores could push total sales close to $500 million during four days of auctions, said McKeel Hagerty, founder and president of Hagerty Insurance, which insures classic cars and tracks their values.

That compares to $312 million last year and $123 million five years ago.

The stratospheric values are luring more investors who care little about cars — only flipping them for profit, as with the current owners of 3851GT, who bought the car just two months ago.

The GTO was one of 73 cars bought by an investors group in June for between $150 and $200 million, said Marcel Massini, a renown Ferrari historian based in Switzerland.

Robert Brooks, co-chairman of Bonhams auction house, declined to name the owners. But he said they clearly bought the cars with the intent to sell most of them for profit.

“They need a return on their investment,” he said. “There’s no question there’s a commercial element in this deal.”

There may be no better time, and no better place, to test the upper reaches of the market.

“All the money in the world will be in Monterey this week,” Massini said.

The investors bought the car from the estate of Fabrizio Violati, the scion of a wealthy Italian family. He’s the one who paid the Italian equivalent of $4,000 in 1965 for the GTO — and not to preserve it, at least at first.

Violati was 30 years old at the time. Fearing backlash from his parents, who worried about him racing, Violati long claimed he hid the car from them and only drove it at night. Years later, he kept the GTO in shape by entering it and other Ferraris in his collection in historic races, earning numerous championships in the process.

The racing pedigree is among the many factors that make the GTO, and Ferraris generally, appealing to collectors.

The brand has an unbroken streak of building some of the world’s fastest F1 and GT race cars, which have been piloted by some of the world’s best drivers. Ferrari has for decades sold exotic coupes in low volumes at high prices.

Combine those factors with a singular focus on selling two-door sports cars — unlike Porsche, Aston Martin or Lamborghini — and the prancing horse emblem has become synonymous with speed.


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