Fiat Chrysler Automobiles NV is looking to make an impression at the SEMA Show this year.

Mopar, the automaker’s service, parts and customer care brand, is bringing 14 custom and concept vehicles to the Specialty Equipment Market Association’s annual event running Nov. 4-7 in Las Vegas, including 11 all-new vehicles and three Jeep concepts from the annual Moab off-roading event.

One vehicle in particular, called the Ram ProMaster Hospitality Van, will especially be a refreshing surprise. The vehicle features a mobile lounge and equipped with refrigeration to serve refreshing, ice cold beverages from a large swing-open side panel.

“We obviously had fun with this one,” said Mark Trostle, head of SRT, Mopar and Motorsports design, during a media event Friday in Auburn Hills. “The ProMaster is a great canvas.”

Inside the vehicle are four tap handles made out of Mopar gear shifters that dispense beverages from the below refrigeration unit that can hold five half-barrel kegs.

Other custom vehicles range from the “Sublime Green” Dodge Challenger T/A concept, a throwback to the T/A package available in the 1970, to two custom Jeep Renegades called Riptide, a beach-vehicle, and Frostbite, a ski/winter sport vehicle.

Mopar annually uses the SEMA Show, which attracted 60,000 spectators last year, to show off its parts and accessories and gauge interest on concept vehicles and parts.

“Each creation we dream up for SEMA represents an original, unique interpretation of how customers can personalize and transform their vehicles with an assist from Mopar products,” said Mopar President and CEO Pietro Gorlier.

One vehicle heading to SEMA, a custom 2015 Chrysler 200S, will be available to customers starting early next year. The vehicle features a special package that includes a Mopar body kit, lowering kit and 19-inch wheels with a unique Mopar bronze finish, among other special tweaks.

“The 200 is a beautiful car,” Trostle said. “We wanted to focus on the accessories.”

The new package for the 200 will be installed by Mopar at one of its shops. Officials did not announce pricing.

Other custom and concept vehicles include a Ram 2500 Outdoorsman with special camouflage decals and two folding tailgate seats; Fiat 500 Abarth Scorpion, a two-tone sport version of the small car; and a “Moparized” Viper called the ACR Concept.

“Performance is still an important part of our lineup,” Gorlier said.

Dodge’s new lineup of high-performance vehicles, including the new 2015 Dodge Charger R/T Scat Pack and the 707-horsepower Challenger and Charger SRT Hellcat models, will also be on display 15,000-square-foot Mopar display at the 2014 SEMA Show.

Mopar, introduced in 1937 as a combination of motor and parts, distributes more than 500,000 parts and accessories in more than 130 countries.

mwayland@detroitnews.com

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