‘Game of Thrones’ actor narrates Chrysler 300 ad – Detroit Free Press
The latest ad campaign for Chrysler, narrated by “Game of Thrones” actor Peter Dinklage, characterizes America as a country without royalty and as a place where kings and queens can rise up from any background.
And, of course, those modern-day conquerors drive the Chrysler 300 as they rise.
Dinklage plays a member of the Lannisters, a powerful royal family, in the HBO series “Game of Thrones,” entering Season 5 this month.
While Dinklage narrates, the commercial also features NBA assistant coach Becky Hammon, Reddit cofounder Alexis Ohanian, jewelry designer Mercedes Yvette and several other notable entrepreneurs.
The 60-second ad, titled “The Kings & Queens of America,” begins airing tonight.
“The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality,” said Olivier Francois, chief marketing officer for Fiat Chrysler Automobiles.
Three additional 30-second television spots for the “Drive Proud” campaign will roll out later in the month and highlight key Chrysler 300 attributes, including 363 horsepower and best-in-class AWD technology, making the 300 the most luxurious vehicle in its class.
The campaign is by the Wieden+Kennedy agency of Portland, Ore., which also was behind Chrysler’s groundbreaking Eminem Super Bowl ad in 2011.
The refreshed 2015 Chrysler 300, introduced at the Los Angeles Auto Show in November, is on sale now.
Contact Brent Snavely: 313-222-6512 or firstname.lastname@example.org. Follow him on Twitter @BrentSnavely.