GM Tries a Subscription Plan for Cadillacs—a Netflix for Cars at $1500 a Month – Wall Street Journal (subscription)
Ashley Sandall recently set aside the keys to her Porsche sport-utility vehicle for three months to try out a few Cadillacs. When the Caddy she was driving became boring or proved too small for her weekend plans, she ordered up a different model with her smartphone and it would arrive the next day.
Ms. Sandall, a 35-year-old fashion executive who lives in New York City, said she was impressed with Cadillac. She used the brand’s…