How to Beat Tesla? Mercedes and BMW Take Different Roads – WSJ – Wall Street Journal (subscription)

Posted: Friday, March 24, 2017

For two companies that make similar products in similar numbers, BMW and Daimler are placing radically different bets on the future of the car.

The popularity of Tesla’s cars among rich and status-seeking Americans, historically among the German companies’ best customers, spurred them into announcing new electric-vehicle strategies last year. Both now expect electrified cars—whether pure battery-electric cars or plug-in hybrids that combine old and new technologies—to account for between 15% and 25% of unit sales in 2025….


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