Brave souls bedecked in green start to turn a shade of blue as they join hundreds of people in Thursday’s Polar Plunge at the Boulder Reservoir.

BOULDER — Some people like to set resolutions and buy gym memberships to get their new year off to a rocking start. Boulder resident Geoff Noyes kicked off his 2015 by running straight into freezing water.

“It’s rejuvenating,” he said. “There’s no feeling like it in the world.”

Hundreds of people joined Noyes on Thursday as they dog-paddled, danced and dunked themselves in the 36-degree waters of the Boulder Reservoir for the 32nd Polar Plunge.

The Boulder County AIDS Project — which took over the event last year — said about 400 to 600 people registered, raising about $25,000 for HIV education, prevention and care.

Team Hamhock, the top fundraising squad for the 32nd Polar Plunge, takes a a more formal approach to the cool occasion. The team consists of members of the

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