Luxury-Auto Makers in China Target Buyers With Smaller Cars – Wall Street Journal

Posted: Wednesday, April 08, 2015

BEIJING—Daimler AG’s Mercedes-Benz joined the ranks of high-end car brands manufacturing small luxury vehicles in China, seeking new avenues for growth as demand for ritzy rides ebbs.

Chinese car buyers usually equate luxury rides with big cars, but as the nation’s economy slows, growth in demand for such vehicles has declined significantly. Last year, the broader market for high-end cars in China grew around 22%, down from 43% in…


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