Puma made a shoe celebrating BMW’s bizarre fabric-covered concept car – The Verge

Posted: Wednesday, June 29, 2016

Puma has collaborated with Designworks — BMW’s for-hire design agency — to make a new shoe that pays homage to one of the stranger concept cars of the last decade.

The X-CAT DISC takes styling cues from BMW’s GINA Light Visionary Model that debuted in 2008, a roadster with a seamless, silvery fabric pulled taut over a substructure where you’d normally expect metal panels. The car was ridiculous in all the ways you want a true concept car to be: when the swing doors opened, the cloth simply bunched up; when the headlights weren’t needed, they disappeared behind cloth “eyelids.” Whether you liked the design, you had to give credit to BMW for doing something radically different.



bmw-gina-01
bmw-gina-01

(BMW)

The shoe might not be quite that revolutionary, but I kind of see what they were going for — the bulk of the exterior is a solid, uninterrupted silvery material with ridges evoking the lines of the GINA. The “DISC” in the shoe’s name comes from the fact that it uses Puma’s DISC system, which uses a rotating disc in place of shoelaces. That sounds unnecessary, but then again, so are the Nike Air Mags, and those exist.

Puma’s collaboration with BMW isn’t unusual: the brand has long worked with both BMW and Ferrari to slap badges on shoes. At least this one actually tries to look a little bit like a car — if, in fact, you want shoes that look like cars. I’d probably still take the actual GINA instead.

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