Selling Cadillacs in BMW’s Heartland – Wall Street Journal
FRANKFURT—Thomas Sedran markets an iconic luxury-car brand to Europeans who love luxury cars. One hitch: He’s pitching Cadillacs in the land of BMWs, Audis and Mercedes.
Cadillac “is now much more suitable for European markets than it used to be,” he said ahead of the Geneva International Motor Show that begins this week and provides a showplace for Europe’s biggest auto announcements. “The brand’s revival in Europe…