LAS VEGASThe car companies have been attending CES for years, but this might be the first time they took center stage.
Before the show even started, Google announced the formation of the Open Automotive Alliance, a group of car and tech companies looking to standardize on Android as the in-car operating system. And Audi’s keynote included two self-driving cars, including one with laser lights. Meanwhile, Ford is busy adding apps to its AppLink platform and is exploring what it can do with all of the data generated by smart vehicles.
People will always buy cars based on how they look, but the technology inside the car and the myriad ways it can make a consumer’s digital life easier are a close second. And when it comes to auto manufacturers connecting with the customers, technology comes first.
The technological innovation ran the gamut from laser headlights to redesigned in-dash infotainment consoles and a Tesla with a solar array built into the chassis. There were also a number of connected car announcements, even if no one is exactly sure why people need an LTE connection in their car.
With the Detroit Auto Show right around the corner, you might expect the major auto makers to be conservative with what they put on display at CES. Think again. We still managed to get a look at what the future of the connected car might be, and it’s pretty cool.
Check out the slideshow for some of my favorites from the show floor.