Volkswagen loses-here’s who could win – CNBC

Posted: Friday, September 25, 2015

Whiston pointed out that diesel vehicles compose a very small portion of the U.S. auto market, so any negative impact on Volkswagen is likely to be less in the United States than it would be if the same false emissions-testing technology were to be discovered in Europe. He said Volkswagen would suffer, however, if the problem were to be found in Audi vehicles sold in the United States.

Whiston said that “if Audi customers were angry enough about [the Volkswagen emissions scandal]” and sales of Audi vehicles dropped, then “that would be very bad news for Volkswagen in the U.S.,” as a lot of its profit comes from the premium market.

Albertine called “deceit” by Volkswagen “stunning,” but noted that the scandal doesn’t involve a safety defect such as consumers saw with Takata’s airbags or GM’s ignition switches.

Martin Winterkorn, chief executive officer of Volkswagen, announced Wednesday that he will be resigning as a result of the recall surrounding the false emissions data produced by VW’s diesel cars. The company will dismiss the research and development chiefs of both Audi and Porsche as well as its top manager in the United States, according to Reuters.

A senior Volkswagen source told CNBC on Wednesday that more executives are likely to follow Winterkorn out the door, and that those announcements could come as early as Friday.


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