Volkswagen Seeks to Rebuild Trust With US Initiative – Wall Street Journal

Posted: Monday, November 09, 2015

BERLIN—Volkswagen AG, struggling to get out in front of its emissions-cheating scandal, is trying to overcome missteps in its crisis-fighting strategy and plans to announce a new sales initiative in the U.S. this week as a small step to start winning back the trust of its disappointed customers and dealers.

The move comes nearly two months into a crisis that has battered faith in the Volkswagen brand, sparked a sweeping restructuring…

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