Auto Makers Enter Untested Waters as Technology Takes Bigger Role – Wall Street Journal

Posted: Saturday, September 12, 2015

When the doors open at the Frankfurt Motor Show this week, Europeans will get a glimpse of how technology and a historic shift of wealth toward Asia have changed the global auto industry.

The rise of China and other emerging markets is testing the ability of the world’s biggest auto makers to grow and adapt to shifting demographics. The digitization of the automobile presents car makers with opportunities to create new products and…


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