Chrysler rocks the American Music Awards with 5 new ads – Detroit Free Press
One night. Five Chrysler brands.
And five of the hottest pop and hip-hop stars in new ads for Fiat Chrysler Automobiles.
That’s what Chrysler and Interscope Records delivered during Sunday night’s American Music Awards.
The automaker debuted five new ads during the show with appearances and music video footage from Eminem, Phillip Phillips, Fergie, Gwen Stefani and Imagine Dragons.
Each recording artist, or footage from their music videos, was included in commercials that aired during the music award show for the Dodge, Ram, Chrysler, Fiat and Jeep brands.
The roll-out of the five new ads was orchestrated by Chrysler chief marketing officer Olivier François, who convinced Interscope to team up with the automaker for the unique commercial partnership.
Four of the new commercial spots end with common theme “Let’s keep driving music,” in honor of the partnership between François and Interscope founder Jimmy Iovine.
According to Chrysler, Sunday was the only time that the ads were to be broadcast on television.
Four of the five ads will be posted on YouTube, and can be viewed here:
Fiat / Chrysler compilation ad:
“It’s incredibly rare and special to find a unique partnership where some of the world’s biggest artists and brands align so perfectly, allowing both the opportunity to deliver entertaining and meaningful content to their audiences,” Francois said in a statement.
In 2011, Jennifer Lopez danced around a Fiat 500. The performance caused music critics and some Hollywood stars to say the pop artist took product endorsements too far by bringing a car on stage during a performance.
“We’ve had an incredible relationship with Olivier and Chrysler Group over the years,” Steve Berman, Interscope Geffen A&M vice chairman, said in a statement. “Being able to partner with them on five diverse artists and create the kind of impact we saw … around a platform like the AMAs is what we live for at Interscope.”