Dodge unveils two special-edition cars for Dream Cruise – The Detroit News
Berkley — Two new special-edition Dodge muscle cars made their debuts on Woodward on Tuesday ahead of the Dream Cruise.
Dodge boss Tim Kuniskis unveiled the 2017 Challenger T/A and 2017 Charger Daytona models during a private event along Woodward.
“This is a big week for us,” Kuniskis said at Vinsetta Garage. “These cars fit in perfectly on Woodward.”
Both new models will be available with 5.7-liter and 6.4-liter V-8 engines. Both include features of the brand’s popular Hellcat models but not the supercharged 707-horsepower engine. The new special-edition models will be in dealerships in the fourth quarter.
Ordering for the Charger Daytona will start in September at about $40,000 for the 5.7-liter model and about $45,000 for the 6.4-liter Charger Daytona 392.
The Challenger T/A will start at $37,399. Ordering will begin in October. A Challenger T/A Plus and Challenger T/A 392 will be available starting at $40,140 and about $44,000, respectively.
All prices exclude a $1,095 destination charge.
Kuniskis previously told The Detroit News the special editions being unveiled would not be an all-wheel-drive or convertible Challenger — two models some muscle car enthusiasts have been talking about for years.
Dodge in recent years has made a push to leave other brands in the dust when it comes to the Woodward Dream Cruise. In 2014, the brand unveiled the 2015 Charger SRT Hellcat and last year it jointly hosted the inaugural Roadkill Nights powered by Dodge on the eve of the car celebration that attracted more than 10,000 people.
This year, aside from the two special edition models, the brand and TEN: The Enthusiast Network have expanded the muscle car event and will shut down a section of Woodward in front of the newly developed M1 Concourse in Pontiac on Friday for amateur flashlight drag racing.
Thrill rides with professional drivers in Dodge Viper SRT and Dodge Charger and Challenger SRT Hellcat models will take place inside the M1 Concourse, a motorsports facility with car condos and a 11/2-mile road course. Other attractions include a Show ’n’ Shine area, live music, fireworks, food trucks and stunts/exhibitions from YouTube auto show “Roadkill.”
One of the main draws for last year’s event included the public being allowed to competitively drag race on a custom-built 1/8-mile strip, followed by a drag-racing competition that awarded the owner of the fastest vehicle a 707-horsepower Hellcat engine with transmission and wiring harness.
A cash giveaway of $19,000 for the fastest owner of a Dodge vehicle will replace the engine as the grand prize for this year’s event.
General admission to Roadkill Nights is free for spectators. It is one of several events being put on this week by Fiat Chrysler and other automakers for the Woodward Dream Cruise.