Fiat Chrysler Cuts Prices on Fiat 500s, Offers Dealers Support – Wall Street Journal

Posted: Thursday, November 24, 2016

Fiat Chrysler Automobiles NV, scrambling to keep its lineup of small European city cars afloat in a U.S. market drawn to pickup trucks and sport-utility vehicles, is slashing prices on its lineup of Fiat 500 vehicles and offering dealers financial support.

Part of a wider shake-up of the Fiat brand, lowering sticker prices as much as $3,900 is central to jump starting a six-year effort to make the brand viable in the U.S. Bloated…

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