Fiat Chrysler Raises Vehicle Prices – Wall Street Journal

Posted: Wednesday, April 22, 2015

Fiat Chrysler Automobiles NV is raising the sticker price on some of its best-selling vehicles—Ram and Jeep—and boosting wholesale prices on those and other brands, aiming to narrow a profit-margin gap with its Detroit rivals.

The Italian-American auto maker is under pressure to boost its profitability in North America, where its operating margins have plateaued at about 4% of revenue, roughly half the level of rivals General Motors…


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