Ford Drops ‘Friends & Neighbors’ Sales Promotion That Falls Flat With Customers – Wall Street Journal

Posted: Saturday, November 28, 2015

Ford Motor Co. is ditching its “Friends & Neighbors” marketing campaign after the insider-pricing offer failed to live up to sales expectations.

The No. 2 U.S. auto maker by sales launched the no-haggle price deal in early November with plans to continue through January 4. Customers and dealers gave it a lukewarm reception and Ford will…

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