Ford Drops ‘Friends & Neighbors’ Sales Promotion That Falls Flat With Customers – Wall Street Journal

Posted: Friday, November 27, 2015

Ford Motor Co. is ditching its “Friends & Neighbors” campaign after the insider-pricing failed to live up to expectations.

The No. 2 U.S. auto maker by sales launched the deal in early November with expectations to run it until early January. Customers and dealers, however, gave it a lukewarm reception and Ford will move to a more-conventional merchandising “bonus cash” strategy for December, according to several dealers briefed…

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