Ford Feels Pressure of China Rivals’ Pursuit – Wall Street Journal
SHANGHAI—When Ford Motor Co. launched the Kuga crossover in China in 2013, drivers paid extra to have their cars delivered as soon as possible. Three years later, a backlog of unsold Kugas is starting to stack up on dealership lots, auto retailers say.
“Even a 20% discount isn’t appealing enough” to entice customers, said Zhang Hui, a small car trader in central Henan province. Ford sold 18% fewer Kugas in the first half compared…