Ford Feels Pressure of China Rivals’ Pursuit – Wall Street Journal

Posted: Sunday, August 28, 2016

SHANGHAI—When Ford Motor Co. launched the Kuga crossover in China in 2013, drivers paid extra to have their cars delivered as soon as possible. Three years later, a backlog of unsold Kugas is starting to stack up on dealership lots, auto retailers say.

“Even a 20% discount isn’t appealing enough” to entice customers, said Zhang Hui, a small car trader in central Henan province. Ford sold 18% fewer Kugas in the first half compared…


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