GM buys Cruise Automation in a bid for autonomous driving – Los Angeles Times

Posted: Saturday, March 12, 2016

As it plunged toward bankruptcy in 2009, General Motors Co. was slammed for its reluctance to change.

Now, with the auto industry speeding toward a point where cars drive themselves, the automaker is trying to get ahead of the curve.

On Friday, GM said it acquired Cruise Automation, a 40-person software company in San Francisco that has been developing autonomous-vehicle technology.

GM plans to use Cruise technology to gave autonomous capability to its vehicles, though probably not in existing models.

The company has not yet announced when Cruise’s technology will be integrated into GM vehicles, only that it will be “as soon as possible,” said Kevin Kelly, a GM spokesman.

The deal marks Detroit’s latest foray into Silicon Valley.

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