GM, Ford invest in driverless cars, ride hailing – Los Angeles Times

Posted: Friday, March 11, 2016

Two Detroit automakers announced moves into Silicon Valley on Friday as the companies race to compete in the new era of ride-sharing and self-driving cars.

Ford Motor Co. said it would establish a Palo Alto subsidiary to build and invest in new mobility options, including car-sharing and ride-hailing services, while General Motors Co. revealed that it had acquired Cruise Automation, a small software company that has been testing self-driving vehicles on the streets of San Francisco. 

Ford Chief Executive Mark Fields said its subsidiary, Smart Mobility, would also have offices in Ford’s hometown of Dearborn, Mich. The idea is to make it “separate but connected” to its parent.

“We wanted to make sure to give it the freedom and the flexibility to move almost like tech companies do,” Fields told the Associated Press.

The research and design of autonomous vehicles and vehicle connectivity will remain with the parent company, he said.

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Smart Mobility will be chaired by former Steelcase CEO Jim Hackett, a member of Ford’s board since 2013. Hackett resigned his board seat Friday to lead the new company. Ford plans to name a chief executive in the near future.

Ford has already conducted more than 30 global transportation experiments over the last 14 months. They include GoDrive, a car-sharing program with guaranteed parking in London, and Bridj, a van service in Kansas City, Mo., that users can summon with a smartphone.

This is not Ford’s first foray into Silicon Valley. In January 2015, the carmaker opened a research center in Palo Alto dedicated to advanced automotive technologies, such as autonomous and remotely piloted vehicles. The think tank is staffed with more than 100 engineers, designers and researchers. 


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