Google and a number of automakers are planning to bring Android to cars with the launch of a new group called the Open Automotive Alliance. The alliance consists of Google, GM, Honda, Audi, Hyundai, and chipmaker Nvidia, and will focus on bringing the successful mobile operating system to in-car entertainment systems “in a way that is purpose built for cars.” The first cars with Android integration are planned for launch by the end of 2014.

In a press release, the group outlines its plans for the future, noting that it hopes to add more automakers and technology companies down the line. Its focus at the moment is to develop new features for Android that’ll allow developers to easily add car modes to their apps. The Open Automotive Alliance has already been in touch with the National Highways Traffic Safety Administration (NHTSA) in order to ensure the system is safe for in-car use. Its primary goal is to “bring the best of Android into the automobile in a safe and seamless way.”

Google faces stiff competition, even from its partners

Google is just one of several companies shooting for in-car supremacy. The first cars with full Siri integration have begun to appear after Apple announced its own partnerships back in 2012, and the Sync system found in Fords is based on Microsoft technology. Car companies don’t appear to be choosing just one partner either — Honda is already involved in Apple’s efforts, while, Chevrolet, a division of Google’s newly announced partner GM, recently demonstrated an app store and in-car interface for its 2015 lineup.

News of Google’s plans for an automotive version of Android came late last year, when it was reported that the software giant was to partner with Audi. It turns out the partnership is far larger than originally expected.