Here’s why GM is buying an autonomous driving software firm – Computerworld

Posted: Sunday, March 13, 2016

General Motors announced Friday that it’s acquiring Cruise Automation for Cruise’s deep software talent and rapid development capability — a move designed to further accelerate GM’s development of autonomous vehicle technology.

Over the past two months, GM has entered into a $500 million alliance with ride-sharing company Lyft; formed Maven — its personal mobility brand for car-sharing fleets in many U.S. cities — and established a separate unit for autonomous vehicle development.

GM and Lyft GM

GM President Dan Ammann (center) with Lyft Inc. co-founders John Zimmer (right) and Logan Green (left).

“This acquisition announcement clearly shows that GM is serious about developing the technology and controlling its own path to self-driving and driverless vehicles,” said Egil Juliussen, research director for IHS Automotive.

While GM did not disclose the financial details of the Cruise acquisition, reports estimated the purchase to be in the $1 billion range.

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