Honda Ridgeline, Acura car to debut at Detroit auto show – Detroit Free Press
Honda said today it plans to reveal the Acura “Precision Concept” and a redesigned Honda Ridgeline “that will challenge conventional thinking” about midsize pickups at the North American International Auto Show in Detroit.
The automaker also said the 2017 Acura NSX supercar, revealed at last year’s Detroit Auto Show, will go on sale this spring for a starting price of $156,000 and a top price of about $206,000.
Honda promised that the new Ridgeline will offer “incredible packaging and fuel efficiency.” A teaser image of the truck reveals a black pickup bed with a black bumper in a muscular design.
The Japanese automaker’s redesign of the Ridgeline comes amid a resurgence of new and redesigned models in the midsize pickup truck segment. The Ridgeline competes against the Chevrolet Colorado and GMC Canyon as well as the Toyota Tacoma and Nissan Frontier.
Honda’s Ridgeline debuted in 2005 but the truck’s softer, lifestyle design has struggled to catch on in the highly competitive pickup segment.
To raise awareness of the 2017 Ridgeline, Honda said it will air a 60-second commercial during Super Bowl 50 in February. The Ridgeline is scheduled to go on sale in the U.S. by next June. The truck and its engine will be assembled at the automaker’s plants in Alabama.
“Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks,” Jeff Conrad, senior vice president and general manager of the Honda division, said in a statement.
Acura, meanwhile, will reveal a “Precision Concept” luxury sedan at the Detroit auto show in January that will be in line with the brand’s more performance oriented future direction.
The teaser image of the Acura sedan shows a red car with strong, crisp crease as its belt line rising from above the wheel well past the door handle.
“It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next generation of vehicles,” said David Marek, global creative director for the Acura brand.
2017 NSX reignites the excitement generated when Acura’s first mid-engine sports car made the brand a global performance leader in the early 1990s.
While comedians Jerry Seinfeld and Jay Leno have both said they want the new NSX, the automaker said today the very first production model will be auctioned off to the highest bidder. The auction will be hosted by Barrett-Jackson in Scottsdale, Ariz. during the last week of January and the proceeds will be donated to two children’s charities.
The public will be able to begin submitting orders for the NSX on Feb. 25 through a Web site at Acura.com. However, competition is likely to be fierce for this year’s cars because Honda only plans to make about 800 of them.
The NSX will be built at a new factory that the automaker is building at Honda’s Marysville, Ohio manufacturing campus.
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