New Hyundai Celesta Hits The Guangzhou Auto Show In China – Forbes

Posted: Wednesday, November 23, 2016
Hyundai Celesta

Hyundai Celesta, by Tycho de Feijter

The Hyundai Celesta has been unveiled on the Guangzhou Auto Show in southern China. The Celesta is a sharp looking compact sedan, but it is not entirely new.

It is based on and replaces the Hyundai Elantra Yuedong, which was a continuation of the fourth-generation Hyundai Elantra. Production of the fourth-gen Elantra in South Korea ended in 2010, but continued in China by the Beijing-Hyundai joint venture.

Beijing-Hyundai is a fascinating company. No car ever retires there.  They still produce the third generation Elantra, the fifth generation Elantra, the fourth generation Sonata, the fifth generation Sonata, and  the first generation Sante Fe, among other oldies.

Hyundai Celesta

Hyundai Celesta, by Tycho de Feijter

Hyundai hopes to cover all corners of the market, and since the development costs of these cars have long been earned back they make a nice profit on every car they sell. That is, of course, if people buy them. And there isn’t that much interest anymore in the really old cars, some Hyundai dealers don’t even have them in the showroom anymore.

The third generation Elantra is still popular with taxi drivers. It costs next to nothing and is cheap to run. The fourth generation Elantra Yuedong however wasn’t selling well. It was cheap enough but overshadowed by newer cars like the Hyundai Verna, which is a bit smaller but costs almost the same.

Hyundai Celesta

Hyundai Celesta, by Tycho de Feijter

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