The Self-Driving Car and the Coming Revolution in Auto Insurance – Wall Street Journal

Google’s new foray into the American auto-insurance market will likely bring in a good chunk of revenue, but what’s really valuable to the Silicon Valley giant is the mass of data it will be able to collect.

In March the company launched a U.S. version of its Google Compare auto-insurance site, which has been up and running in the United Kingdom since 2012. The U.S. site allows consumers to get quotes from a dozen auto-insurance…