Toyota’s Prius Pays Price for Cheap Gasoline – Wall Street Journal

Posted: Wednesday, September 07, 2016

TOKYO—Toyota Motor Corp.’s latest Prius hybrid has a problem: gasoline prices.

When the Prius first went on the U.S. market in the late 1990s, it was a hit among celebrities like actor Leonardo DiCaprio who flaunted their environmental bona fides with the hybrid gas-electric car.

The latest version, which hit roads in December last year, is more fuel-efficient than ever, getting 54 miles to the gallon. In Toyota’s home market…

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