When A Rookie Auto Executive Arrives In China – Forbes
Veteran China Car Guy: Oh, that’s sure kind of you, thanks for the beer. Welcome to the Middle Kingdom. Feel like you know our way around yet?
Rookie Foreign Exec: Three weeks in. Yeah, pretty straightforward. I’m selling high quality axles into the world’s largest vehicle industry. I caught a nice break, huh? I’ll start by winning with our traditional customers, GM and Ford. I can sell to those guys in my sleep.
Veteran: You mean Shanghai-GM and Changan-Ford, right?
Rookie That’s what I said.
Veteran: What’s your plan for selling to the private Chinese, like BYD, Geely and Great Wall?
Rookie: As soon as they understand that quality is really important, more than price, then we’ll have them as a regular customer, too. It could take them some time. But they’ll get there.
Veteran: How many Chinese carmakers do you know?
Rookie: It’s like the 1920s in America. They have not gone through consolidation like we did in America. I heard there are more than a hundred spread all over the country. Just a mess. Funny names like Lifan and Zotye and Avics. That’s why my main customers will be Ford, GM and FCA.