Will Cheap Gas Hurt Sales of Ford’s New Pickup? – Wall Street Journal

Posted: Wednesday, October 22, 2014

Ford Motor Co. spent five years and some $3 billion developing a lighter-weight version of its F-150 pickup that burns less fuel. And that’s the problem: Gasoline prices have plummeted 15% in the last four months as it geared up to sell the new model.

A technical tour de force, the new aluminum-bodied truck was designed and conceived for an era of higher fuel prices. It weighs 700 pounds less, is as much as 20% more fuel-efficient,…


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