Ford Drops ‘Friends & Neighbors’ Sales Promotion That Falls Flat With Customers – Wall Street Journal
Ford Motor Co. is ditching its “Friends & Neighbors” marketing campaign after the insider-pricing offer failed to live up to sales expectations.
The No. 2 U.S. auto maker by sales launched the no-haggle price deal in early November with plans to continue through January 4. Customers and dealers gave it a lukewarm reception and Ford will…